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The Chicken or the Egg...Which came first?
The introduction of modern technologies is changing the dental business environment and presenting new opportunities to improve practice efficiency, generate greater profits and enhance patient satisfaction. What were once considered gimmicks and gadgets are now feasible and believed to be by most, essential for daily practice operations. Technology continues to proceed forward transforming our every day lives far and beyond our expectations.
It is somewhat accepted that "dental technology" translates into a significant financial investment. Unfortunately, many dentists purchase technology before clearly defining their budget, goals and overall plan. Establishing effective procedures and ground rules are critical to the overall success and usage of technology systems in the dental practice. This step will not only lay the foundation for a successful project, but if completed in sequence will help eliminate redundant or ineffective expenditures.
Remember when the intraoral camera system made its debut back in 1987? Over 14 years later, technological advances have altered this simple camera on a cart concept into a sophisticated computer based multimedia digital network system integrating the business and clinical side of the practice that will change the way of dental professionals forever. Intraoral cameras, digital cameras, digital x-ray, patient education and clinical/business software are all examples of products working their way into the treatment area allowing enhanced technological and clinical capability through one computer workstation located in each operatory. Integrating these tools into the dental practice is becoming increasingly complex and presents many choices, challenges and yes…problems.
With
the vast selection of high tech dental products available today, it can be an
overwhelming task to weed through the clutter and purchase the appropriate ones
that not only integrate properly, but also solve the clinical needs of your
practice. It must be understood that without establishing the building blocks
through a reliable strategy, integrating your practice with technology can be
quite frustrating and expensive. Reliable information, education, and sound
planning are key elements of any successful project.
Familiarize yourself with the various types of clinical technology that best
suits your practices needs. If you don't value the product with an appreciation
of its position in your practice, don't just buy it - understand it first! For
example, from the time that the patient enters your practice, how would you
prefer these technological tools play a part in their experience? Think in terms
of usage as it relates to the dentist, staff, and most importantly - the patient.
Remember, technology should not dictate the way dentistry is done. Instead,
it should enhance the philosophy of the practice. This exercise will provide
a better understanding of each product under consideration and eliminate the
ones that aren't appropriate for your practice.
Lastly, technology equipment purchased must be strategically located allowing these tools to remain productive, efficient, and a good investment. Understanding the numerous methods of equipment interaction while increasing productivity and efficiency without creating ergonomic design issues is no simple task. If you are not familiar with these methods, find a professional who understands dentistry and functionality of the treatment area. Expect a thorough explanation of your options and make certain that they are capable of successfully designing this aspect into your project.
There is no question that technology will continue to provide countless and ever changing solutions for the dental practice. Prior to purchasing technology, it is also apparent that establishing an effective plan and design based on the methods of your practice will ensure performance, efficiency, and satisfaction under the condition that it's understood… which comes first!!